Amazon has recently unveiled its plans to incorporate advertisements into films and television programs streamed via its Prime Video platform, with a scheduled launch date of January 29th. The corporation is committed to expanding its investment in captivating content and steadily increasing it over time while reassuring customers that the ad frequency will be considerably lower compared to traditional TV and other streaming platforms. Prime membership costs will stay the same, but users can opt to pay an extra $2.99 monthly for an ad-free experience.

Along with this update, Amazon emphasizes the multitude of advantages that come with a Prime membership, underscoring the exceptional value it offers. Amazon also manages Freevee, an ad-supported complimentary streaming service. Nonetheless, live event content such as sports and material on Amazon Freevee will continue to contain advertisements.

Amazon's decision follows similar moves by other streaming providers, who have increased subscription fees and introduced ads to their most budget-friendly plans. While the monthly fee for Amazon Prime remains unchanged, as of January 29th, retaining the current ad-free experience will necessitate a marginally increased payment.

Source: The Verge